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Making links between football and the arts comes naturally to Bellion, the former Manchester United and Sunderland striker who is now creative director at Red Star, a cult French third division team who like PSG have a brand that resonates with fans around the world, but for different reasons.
Founded in 1897, they sit at the heart of Saint-Ouen, a diverse, working class suburb of northern Paris, and were formed by Jules Rimet, the longest-serving Fifa president whose name gleams on the original World Cup trophy.
Absent from the top flight since 1974-75, they were in the sixth tier as recently as 2005 and their aging Stade Bauer home, opened in 1909, requires improvement works to meet Ligue 2 standards.
Meanwhile, just seven miles away towards the south-west of the city lies the Parc des Princes and its glamorous tenants PSG.
Ambitious owners have come and gone since their formation in 1970 but it was only following the arrival of the Qatar Investment Authority a decade ago that the club began to dominate French football, winning seven of the last nine titles.
That backing means PSG operate in a vastly different financial world and serve a largely contrasting audience to Red Star, as well as the city's third professional side Paris FC, who finished fifth in Ligue 2 last season and are beginning a new chapter of their own following recent investment from the Kingdom of Bahrain.
